What I Learned from Reading the AIGA Designing Process Book

You ever read something that reaffirms everything you believe in? The author took your thoughts and poured them onto a page for you to consume. That’s the feeling I get when I read the AIGA Design Process book.

I learned in the words of Paul Rand, “Everything is design. Everything!”

I also learned you can be effective in whatever you do (whether it be mechanical engineering or teaching a child) by following the design process:

1. Define The Problem
2. Innovate
3. Generate Value

If you have an extra 3 minutes on your hands,

read the AIGA Design Process book for yourself

and leave your thoughts in the comments.